AR Pioneers
Born from the field
Multidisciplinary team
Business Team
Prof. Dr. Benoit Hendrickx is associate professor in plastic surgery at the Brussels University Hospital (UZ Brussel) and has private practices in Knokke and in Wemmel. He is founder of Augmented Anatomy and member of numerous international societies: RBSPS, ISAPS, EURAP and AAPS. He is author of many scientific publications about facial anatomy and a demanded speaker on International conferences about facial aesthetics.
Thierry started his career in Finance (Investment Banking and Equity Research with BNP Paribas Fortis and ING Barings). In 2000, he moved to the MedTech industry, joining IBA (www.iba-worldwide.com), world leader in proton therapy, as VP Business Development and member of their Management Team in Belgium and in San Francisco, CA. Later, he founded Merodis, a leading M&A boutique specialized in IT and Healthcare based in Brussels, Belgium. In 2018, he co-founded Augmented Anatomy and became our Chief of Staff and CFO.
Dr. Karl Waked co-founded Augmented Anatomy in 2018. As future plastic surgeon and being familiar with both the medical and technical aspects of the company, he delivers input in both product and business development. As CSO, he is involved in MRI optimization, image processing and validation, leading scientific studies and co-organizing the sales funnel.
Thomas was appointed Chief Commercial Officer in December 2021 and is responsible to oversee marketing and public relations activities alongside a strong focus on expanding the direct sales into new territories. Thomas has a BA in Business Studies from the University College Ghent. He has extensive knowledge and proven success in people and business transformation as well as setting up new divisions internationally.
Extensive career in Medical Aesthetics, developing brand strategies for international companies. Lorena has a degree in Advertising & Public Relations an MBA and a master’s degree in digital communications. She has experience on product launches as well as strategy implementation within highly competitive markets.
Prof. Dr. Marc Mespreuve is professor in Medical Imaging at the University Hospital of Ghent (UZ Gent) and has a practice at the St.-Maarten Hospital in Mechelen. He co-founded Augmented Anatomy in 2018.. As member of numerous international societies (ESR, RSNA, ESSR, BSR,…) and author of many scientific publications - including facial vascular imaging - he is also the designer of the IR-MRI sequences.
OUR EMPLOYEES
“Technology and creativity have always attracted me, especially when applied to the medical field. After years of research in the field of medical image analysis, starting Augmented Anatomy was an opportunity to sharpen my skills in a young and innovative company.”
STEPHAN H. IT Department
“When I found out some more information about AA before applying for the job, I was impressed by the innovative nature of Artery3D and immediately believed in its success. As the atmosphere among the colleagues was great from the very beginning, it is a real pleasure working with them. I am sincerely proud being a part of this fantastic team of very competent people!”
HILDE S. Executive Assistant
“I have a passion for working with Augmented Anatomy because of its novel unique technology, which will revolutionise the future of aesthetic procedures with better patient and safety outcomes. Augmented Anatomy is the only way forward!”
BEN W. Account Executive
With ARtery3D we have created one of the first practical applications in the field of medicine: the ability to visualise a patient's individual arterial anatomy using Augmented Reality.”
Prof. Benoit Hendrickx
CEO - Augmented Anatomy
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