ABOUT US

We are a vibrant, international company aligned with our customer needs

AR Pioneers

Augmented Anatomy is a Belgian start-up company and among the first to implement the use of augmented reality (AR) in the medical world.

Born from the field

Its Founder and CEO, Prof. Dr. Benoit Hendrickx, turned a dream of seeing through someone’s skin into a reality, creating ARtery3D.

Multidisciplinary team

Together with a team of doctors, engineers, and IT-experts, we developed the first AR app that enables you to visualize the unique arterial patient anatomy.

Operational Team

Jörgen Schaffers

CEO (Chief Executive Officer)

Jörgen has 35 years experience in 2 major pharmaceutical companies: GSK and Pfizer. He has a broad commercial experience both local and global. He has profound P&L and general management capabilities. He launched multiple assets and has an entrepreneurial spirit to start up new businesses. Jörgen has inspired and engaged many teams from small to big in a multi-cultural/international environment within a global network. In 2022, he joined Augmented Anatomy as CEO with a passionate ambition to expand globally.

Thomas Vanden Wyngaerdt

CCO (Chief Commercial Officer)

Thomas was appointed Chief Commercial Officer in December 2021 and is responsible to oversee marketing and public relations activities alongside a strong focus on expanding the direct sales into new territories. Thomas has a BA in Business Studies from the University College Ghent. He has extensive knowledge and proven success in people and business transformation as well as setting up new divisions internationally.

Lorena Pineda

CMO (Chief Marketing Officer)

Extensive career in Medical Aesthetics, developing brand strategies for international companies. Lorena has a degree in Advertising & Public Relations an MBA and a master’s degree in digital communications. She has experience on product launches as well as strategy implementation within highly competitive markets.

Stephan H.

Computer Vision Engineer

Stephan holds a master's degree in biomedical engineering, with a specialization in computer vision applied to medical data. He started his career in 2014 as a researcher at ULB, working on machine learning, and image analysis. He joined Augmented Anatomy in 2021, where he brings his experience and knowledge in medical data processing.

Expert Team

Prof. Dr. Benoit Hendrickx

Chairman

Prof. Dr. Benoit Hendrickx is associate professor in plastic surgery at the Brussels University Hospital (UZ Brussel) and has private practices in Knokke and in Wemmel. He is founder of Augmented Anatomy and member of numerous international societies: RBSPS, ISAPS, EURAP and AAPS. He is author of many scientific publications about facial anatomy and a demanded speaker on International conferences about facial aesthetics.

Thierry Hazevoets

CFO (Chief Financial Officer)

Thierry started his career in Finance (Investment Banking and Equity Research with BNP Paribas Fortis and ING Barings). In 2000, he moved to the MedTech industry, joining IBA (www.iba-worldwide.com), world leader in proton therapy, as VP Business Development and member of their Management Team in Belgium and in San Francisco, CA. Later, he founded Merodis, a leading M&A boutique specialized in IT and Healthcare based in Brussels, Belgium. In 2018, he co-founded Augmented Anatomy and became our Chief of Staff and CFO.

Dr. Karl Waked

CSO (Chief Scientific Officer)

Dr. Karl Waked co-founded Augmented Anatomy in 2018. As future plastic surgeon and being familiar with both the medical and technical aspects of the company, he delivers input in both product and business development. As CSO, he is involved in MRI optimization, image processing and validation, leading scientific studies and co-organizing the sales funnel.

Prof. Dr. Marc Mespreuve

Co-Founder

Prof. Dr. Marc Mespreuve is professor in Medical Imaging at the University Hospital of Ghent (UZ Gent) and has a practice at the St.-Maarten Hospital in Mechelen. He co-founded Augmented Anatomy in 2018.. As member of numerous international societies (ESR, RSNA, ESSR, BSR,…) and author of many scientific publications - including facial vascular imaging - he is also the designer of the IR-MRI sequences.

OUR EMPLOYEES

What our employees say about our company.

“Technology and creativity have always attracted me, especially when applied to the medical field. After years of research in the field of medical image analysis, starting Augmented Anatomy was an opportunity to sharpen my skills in a young and innovative company.”

STEPHAN H. IT Department

“When I found out some more information about AA before applying for the job, I was impressed by the innovative nature of Artery3D and immediately believed in its success. As the atmosphere among the colleagues was great from the very beginning, it is a real pleasure working with them. I am sincerely proud being a part of this fantastic team of very competent people!”

HILDE S. Executive Assistant

“I have a passion for working with Augmented Anatomy because of its novel unique technology, which will revolutionise the future of aesthetic procedures with better patient and safety outcomes. Augmented Anatomy is the only way forward!”

BEN W. Account Executive

With ARtery3D we have created one of the first practical applications in the field of medicine: the ability to visualise a patient's individual arterial anatomy using Augmented Reality.”

Prof. Dr. Benoit Hendrickx - Augmented Anatomy

Join Us

We are constantly growing and looking for a wide variety of profiles. If you want to join us, send us a mail to contact@artery3d.com, or fill the contact form below.